Are you sure? Have you been to every Orange shop in every country in the world in which they operate? 
The serious point here is that international brands often have very different offerings in different markets. A company might well be shop=telecommunication in one place but shop=mobile_phone in another. That would probably need a breakdown of the NSI entry (which is currently wrong, as it includes the UK) into different geographical parts.
Even then, as @Mateusz_Konieczny says above, there may be different sorts of shops under one brand, even in the same town.