When there are 4 different ‘valid’ names I would be going for the name on the stop. And yes you do point out a valid problem which I can attest to having travelled a lot recently on my local buses.
The conundrum I have is that in a local village there are bus stop signs written ‘Both Directions’ on the sign but BODS and the buses use the BODS name. However there is one sign and two stops, the stops being in NaPTAN as separate entries. I have created two bus stops in OSM with the NaPTAN derived names.
Oh the joys of naming conventions!
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