We have some cases here where a street section (one or more blocks) and the area around it receives a distinct name.
For example, small commercial areas like this http://goo.gl/maps/ARDTP
It’s one block only and it consists of the street + shops around it.
The street itself has a name, each shop have their own name but the street + shops set receives another name.
Another example: http://goo.gl/maps/jfTLe
This boulevard consists of the street (a section of around 10 blocks) + sidewalks + trees + benchs + etc.
The boulevard is at the same time a touristic place (the trees are famous). Like before, the street itself has a name, but all these things together have another name.