How should I tag a sign displaying the name of a place?

[queenofthenightosphere]

For example:

[moanos]

I think the wiki suggests

tourism=information and information=guidepost

https://wiki.openstreetmap.org/wiki/Tag:information=guidepost?uselang=en

[arctic-rocinante]

I’d say advertising=sign. Seems to fit this part of the definition:

…logos & place signs/institutional entrance signs (like schools, power plants, wastewater treatment plants, landfills, large hospital or university campuses, etc.).