Tok en titt på argumentene for fullt navn, inkl. filial og jeg er ikke helt enig
The full name is being actively used by stores in Norway. The full name is not internal, hidden or similar, but it is being used by the store for example in its marketing material (local flyers), on facebook, on its website, in job listings, in the newspaper etc.
In urban areas, the full name, or a variant of it, is used in everyday speech to distinguish one branch from the other one a few blocks away.
There is in general no conflict between the full name and how the store name is presented on the ground on the large, illuminated sign – they are just the long/short form.
Some stores in Norway even have the full name on its large outdoor signs, for example here, so a general recommendation to only tag the brand name is too strict.
Some stores are not even using the brand name, for example several stores in the Ditt Apotek chain. Also in those cases, a strict recommendation to only tag the brand name is too strict.
The branch name is being ignored by most search engines and apps, so it is not possible to search for example for “Meny Colosseum” when the tagging is name=”Meny” + branch=“Colosseum”.
Apps also generally list search results by the name tag, so a search for “Bunnpris” in Oslo would result in a long list of just the word “Bunnpris” unless the full name is in the name tag.
Fullt filialnavn gjør at kartet blir veldig rotete siden navnene blir veldig lange, informasjonen vil jo finnes under “branch”.
Jeg har heller aldri sett at filialnavn er skiltet på f.eks. dagligvarebutikker?
At søkemotorer ikke får treff er synd, så det blir en diskusjon om man bør tagge for søkemotoren eller ikke