Since the acquisition of DreamLand by ToyChamp, owned by the Belgian entrepreneurial family Nolmans, in 2023, former competitors of the toy market have been actively working behind the scenes to strengthen their collaboration.
The company announces today that from September, it will continue the activities of the two brands under the name DreamLand, which will benefit from a new logo and a redesigned brand identity.
I don’t know if physical stores have changed yet, but seems like they will. Similar thread in NL, they say they’ve started rebranding, it doesn’t say that in the BE site.
