Anyways, emoji are just a special case of a symbol. Itās only tempting to use them because the playful colors stand out amid dull plain text. But other kinds of rebuses have been in use for a long time, and it isnāt clear that we should prefer them over spelled-out text.
In North America, a university fraternity or sorority is typically known by a series of three Greek letters. Their logos ā often signposted ā consist of these letters, but their names are actually the names of the letters:
For example, a hypothetical fraternity named āOmega Sigma Muā would have a logo resembling āΩΣĪā, but unless the fraternityās mission is the promotion of Greek language studies, it would probably more often use āOSMā or āOmegasā as shorthand in English. Mappers sometimes tag the Greek letters as name
because theyāre shorter and thus more likely to render, but this would be a poor rationale for a naming choice.
In the western U.S., cattle ranches are often named after cattle brands. Some brands are so well-known that otherwise standard highway signs sometimes use them as abbreviations. For example, hereās āPitchfork Southcampā abbreviated with the ranchās brand on a West Texas destination sign:
This usage has crept into the names of steakhouses, music venues, towns, and even presumably the international convenience store chain Circle K, which began in West Texas.
Even though this visual language is sometimes embedded in running prose, Unicode doesnāt specifically encode cattle brands or even have lookalikes for many of them. Most of these brands need to be spelled out anyways, because the proper full form can vary case by case.
Thereās also the broader question of how far we should go in simulating a stylized name. This local television station is branded āThinkTVā, and they go out of their way to use the superscript in all of their webpages and press releases.
In plain text, we could simulate the superscripts as āThinkįµā±½ā, but this is a misuse of phonetic symbols. āThinkTVā would be more correct; if a renderer really cares that much about the organizationās brand guidelines, it can use the wikidata
tag to find a logo to display.