As said above, I don’t think we should compete with Google Maps. I guess the reason most of us are contributing to OSM because we enjoy the work and making the world a better place. We should focus on the strengths of OSM instead. OSM is filling some gaps that Google Maps doesn’t do very well on. One area is maps for hiking, where Google Maps is often useless because it’s too much focussed on car traffic. Almost all hiking apps use OSM data; I don’t know a single one based on Google Maps. A few other areas are mentioned in this article Finding the ‘invisible’ millions who are not on maps which has been a great inspiration for me to contribute to OSM. We should focus on providing frequently updated map data where there is no commercial interest for Google Maps to provide them. Google Maps is very strong in routing in urban areas because they use the location and speed of android users to propose the best route. OSM and its data users will never be able to outcompete that. Instead, we should focus on providing routing information in rural areas, where it is not the amount of traffic, but the road quality that is crucial for optimising routing. OSM provides this data (surface=* and especially smoothness=*), Google doesn’t. These data can also be used by authorities in planning their road maintenance work.

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