csdf
2
The name that is displayed is, iirc, stipulated using a command-line switch to mkgmap when the map was compiled by Lambertus. It’s one of --family-name or --series-name. In short, Lambertus has provided “OSM World Routable” as the generic name for his maps and there’s no way you can change it (unless you want to hack the binary image file).
Note that the name alone isn’t the only thing stopping you from having multiple maps available in Roadtrip - each map needs to have a different Family ID too (and this also is not possible to change easily from pre-built IMG files).