Sure. I don’t disagree with that, but it assumes 100% of KFC restaurants in OpenStreetMap are tagged with brand:wikidata=Q524757. Which is clearly not the case and probably never will be. So the question what the instances that don’t have brand:wikidata=Q524757 should be tagged as. Although, it’s also important what results people get in cases where brand:wikidata=Q524757 does exist, because I as an American doing a search for KFCs in Northern California shouldn’t be getting results for Kentucky Fried Chicken in Tokyo Japan. Which is what seems to be currently happening even though the results are tagged with ‘name=ケンタッキーフライドチキン’ and 'brand:wikidata=Q524757. I clearly shouldn’t be getting results for “ケンタッキーフライドチキン” when I search for KFC in Northern California whatever the particulars of brand:wikidata are though. BTW, if I do the reverse and search for ‘ケンタッキーフライドチキン’ in Tokyo, Japan it doesn’t send me to a KFC restaurant in Northern California :man_shrugging:

That’s because the discussion was moved here from another forum by Tordanik. Although it’s still kind of a tagging problem, or at least I think there’s a better chance of this being fixed through tagging then there is it somehow magically getting dealt with on Nominatim’s side. Sure though, you could probably solve this by either improving Nominatim, adding brand:wikidata to every restaurant, or re-tagging all the locations that don’t have a preferred local name to Kentucky Fried Chicken. Maybe the last option isn’t the “best” one, but it has the best chance of actually being doable.