This discussion was instigated because of the way Nominatim gives search results when people search for KFC/Kentucky Fried Chicken restaurants on the main website. People aren’t putting in brand:wikidata=Q524757 when they do that and I don’t think Nominatim factors it into the search results either. Since it gives plenty of results that don’t have Wikidata entries associated with them. So brand:wikidata will always be the only sure way to find something “globally” (which is questionable anyway) but brand:wikidata doesn’t have anything to do with this.

That said, I had suggested creating more local entries for KFC/Kentucky Fried Chicken in the Name-Suggestion-Index. As I told @Mateusz_Konieczny that doesn’t really resolve the underlining problem of people being unable to find KFC/Kentucky Fried Chicken restaurants when they search for them though. I put that on this being split off from the main topic where it was originally posted, which unfortunately led to the surrounding context of why we are having this discussion being totally lost. Like I said somewhere else though, there is no “globally common” way of tagging KFC/Kentucky Fried Chicken. Tagging them as Kentucky Fried Chicken just has the benefit of not screwing up the search results. Other people decided to ignore that and make purely about the minutia of local tagging conventions or whatever. When how locals tag things aren’t really relevant. The intent behind my original message had nothing to do with relitigating how local mappers do things though, when it comes to KFC or anything else.

In that case I assume it would just be filtered out of the search results and whoever is doing a search for “KFC” would get results for the other 20,000 restaurants that aren’t locally called “Kentucky” but also still happen to not be what they were looking for :man_shrugging: