How do you tag signs for businesses/malls/commons?

Like the title says, how do you tag signs for businesses/malls/commons?

Whether there is one business or multiple at the location. It’s usually a sign alongside the road.

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Possibly advertising=sign with sides=2?
The first one maybe even advertising=totem?

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I would tag these as advertising=board or advertising=totem, depending on the shape and size.
Wiki page Key:advertising - OpenStreetMap Wiki.

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Thank you both for the information. I am still learning more every day.

Do I tag all of the businesses at all? Or just the location name of the area?

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I would definitely not tag the names of all the shops advertised on the board/totem/sign. According to the wiki these tags are not combined with a name tag (which reflects the actual OSM consensus to add name tags only to those objects having a real name). If the object is operated by a shopping center or mall you can add their name as operator=*. For more details on subtags have a look at the wiki page.

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